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RGFE

Red Gold from Europe is the name of the campaign promoted by ANICAV - the Italian Association of Canned Vegetable Industries - and co-funded by the EU (European Union) aiming to raise awareness of the quality, safety and sustainability of EU preserved (canned) tomatoes 100% Made in Europe, 100% Made in Italy. Red, as the colour of canned tomatoes; Gold, to express their superb quality; from Europe, to indicate their origin.

Foreseen Activities

A series of engaging and interactive experiences that will immerse you in the wonderful world of delicious Red Gold canned tomatoes. You can explore, discover and participate in a variety of activities that celebrate the incredible versatility and delectable flavours of this remarkable fruit, such as:

  • Press events in London, Southampton and Manchester, to present the campaign to Key Opinion Leaders and food professionals.
  • Cooking Sessions programmes organised in our stands at some of the most important international trade fairs such as Speciality & Fine Food Fair and International Food and Drink Event (IFE).
  • Educational Tours organised to take distribution and food service professionals, the press and opinion makers behind the scenes of tomato cultivation and tomato canning transformation.
  • InStore Promotions @ Eataly, to allow you to taste and find out more about Italian and EU canned tomatoes.
  • Monthly posts on Facebook and Instagram to keep you updated on the latest tomato-related content, including recipes, tips, and news.
  • Video recipes that showcase creative and delicious ways to incorporate canned tomatoes into various dishes. These videos can be followed on social media platforms like YouTube, Facebook, Instagram, and the website itself.
  • Master cooking sessions on YouTube featuring chefs or influencers demonstrating canned tomato-based recipes in real-time.
  • Interactive games related to canned tomatoes, such as quizzes, puzzles, and much more.
  • Partnerships with micro-influencers for canned tomato-centric contents and recipes.

Join us in our three-year long journey in the UK.

The qualities of preserved tomatoes.

Canned preserved tomatoes are produced by a traditional process that keeps intact all the flavour of the fruit, picked at the peak of its ripeness and aroma.

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The Origin

Origin & History of a masterpiece.

ANICAV was one of the first associations to draw up a handbook of good hygiene practices for the production of canned tomatoes, approved by the Italian Ministry of Health, to help tomato-processing companies in preparing their HACCP manuals.

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Production process

A production process perfected over time.

The production process for canned tomatoes is still based on traditional methods, but today using modern production lines to ensure higher quality and food safety.

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