Red Gold from Europe is the name of the campaign promoted by ANICAV - the Italian Association of Canned Vegetable Industries - and co-funded by the EU (European Union) aiming to raise awareness of the quality, safety and sustainability of EU preserved (canned) tomatoes 100% Made in Europe, 100% Made in Italy. Red, as the colour of canned tomatoes; Gold, to express their superb quality; from Europe, to indicate their origin.
A series of engaging and interactive experiences that will immerse you in the wonderful world of delicious Red Gold canned tomatoes. You can explore, discover and participate in a variety of activities that celebrate the incredible versatility and delectable flavours of this remarkable fruit, such as:
Canned preserved tomatoes are produced by a traditional process that keeps intact all the flavour of the fruit, picked at the peak of its ripeness and aroma.
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ANICAV was one of the first associations to draw up a handbook of good hygiene practices for the production of canned tomatoes, approved by the Italian Ministry of Health, to help tomato-processing companies in preparing their HACCP manuals.
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The production process for canned tomatoes is still based on traditional methods, but today using modern production lines to ensure higher quality and food safety.
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