The ‘Red Gold from Europe” Campaign at the Speciality & Fine Food Fair 2025 – Olympia, London
London, 10 September 2025 – The “Red Gold from Europe” promotional campaign successfully concluded its participation in the recent Speciality & Fine Food Fair held at Olympia. London, on September 9-10 2025. The event showcased the outstanding quality, safety, and versatility of Italian and EU canned tomatoes, celebrating their essential role in both everyday and gourmet cooking, and reinforcing their reputation in the UK market ahead of the sector’s expected growth to 332,000 tons and $457 million by 2035.
Promoted by ANICAV, the Italian Association of Canned Vegetables Industries, and co-funded by the European Commission, the campaign aims to underscore the rich heritage and rigorous safety standards behind EU canned tomato products.
During the fair, visitors enjoyed a cooking demonstration by renowned culinary writer and influencer Soha Darwish, who captivated attendees with her insights into using preserved tomatoes to create authentic, deliciously inspired Middle Eastern dishes such as Loubieh b Zeit-Style (Green beans with garlic and tomatoes), as well as by the daily cooking sessions led by accomplished chefs Adriana and Cinzia and based on classic Italian recipes such as Pappa al Pomodoro (Bread & Tomato Soup), Spaghetti with Tomato Sauce, and Meatballs in Tomato Sauce. All dishes received widespread praise for both their simplicity – time to cook is becoming a luxury nowadays – and delicious flavour.
The event was further enriched by the presence of ANICAV member companies, including Compagnia Mercantile d’Oltremare – featuring brands such as Ciao – Il Pomodoro di Napoli and Solaria – and Pancrazio SpA, known for its Pancrazio, Metalliana, and Organic brands. Their participation underscored the commitment of Italian canned tomato producers to quality, security and sustainability, strengthening their position in the UK market amid a growing demand for premium, reliable ingredients.